Using Reviews to Boost Sales
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Good ratings and reviews would sell the company well to potential customers.
Websites settings and configurations allows business to control what they want to be visible on the website. The control of reviews are limited when using some sites. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. A strategic response to a negative review on a business’s website can also help balance out the impact. It is also appropriate to respond to positive reviews as an appreciation to the client.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Purchasing plug-ins may actually be unnecessary when using some applications. Google places reviews is one of such plug-in offered through Google. It can feature up to three reviews at one time. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is another popular review platform for industries.The credibility of reviews from Yelp is beyond question because of its security features. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook reviews can also be used in a website.
Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.